diff --git a/vp9/common/vp9_rtcd_defs.pl b/vp9/common/vp9_rtcd_defs.pl
index 47366b6ab..3841bdb6f 100644
--- a/vp9/common/vp9_rtcd_defs.pl
+++ b/vp9/common/vp9_rtcd_defs.pl
@@ -703,7 +703,7 @@ specialize qw/vp9_get_mb_ss mmx sse2/;
 # ENCODEMB INVOKE
 
 add_proto qw/int64_t vp9_block_error/, "const int16_t *coeff, const int16_t *dqcoeff, intptr_t block_size, int64_t *ssz";
-specialize qw/vp9_block_error/, "$sse2_x86inc";
+specialize qw/vp9_block_error avx2/, "$sse2_x86inc";
 
 add_proto qw/void vp9_subtract_block/, "int rows, int cols, int16_t *diff_ptr, ptrdiff_t diff_stride, const uint8_t *src_ptr, ptrdiff_t src_stride, const uint8_t *pred_ptr, ptrdiff_t pred_stride";
 specialize qw/vp9_subtract_block/, "$sse2_x86inc";
diff --git a/vp9/encoder/x86/vp9_error_intrin_avx2.c b/vp9/encoder/x86/vp9_error_intrin_avx2.c
new file mode 100644
index 000000000..c67490fad
--- /dev/null
+++ b/vp9/encoder/x86/vp9_error_intrin_avx2.c
@@ -0,0 +1,72 @@
+/*
+ *  Copyright (c) 2014 The WebM project authors. All Rights Reserved.
+ *
+ *  Usee of this source code is governed by a BSD-style license
+ *  that can be found in the LICENSE file in the root of the source
+ *  tree. An additional intellectual property rights grant can be found
+ *  in the file PATENTS.  All contributing project authors may
+ *  be found in the AUTHORS file in the root of the source tree.
+ */
+
+#include <immintrin.h>  // AVX2
+#include "vpx/vpx_integer.h"
+
+
+int64_t vp9_block_error_avx2(const int16_t *coeff,
+                             const int16_t *dqcoeff,
+                             intptr_t block_size,
+                             int64_t *ssz) {
+  __m256i sse_reg, ssz_reg, coeff_reg, dqcoeff_reg;
+  __m256i exp_dqcoeff_lo, exp_dqcoeff_hi, exp_coeff_lo, exp_coeff_hi;
+  __m256i sse_reg_64hi, ssz_reg_64hi;
+  __m128i sse_reg128, ssz_reg128;
+  int64_t sse;
+  int i;
+  const __m256i zero_reg = _mm256_set1_epi16(0);
+
+  // init sse and ssz registerd to zero
+  sse_reg = _mm256_set1_epi16(0);
+  ssz_reg = _mm256_set1_epi16(0);
+
+  for (i = 0 ; i < block_size ; i+= 16) {
+    // load 32 bytes from coeff and dqcoeff
+    coeff_reg = _mm256_loadu_si256((const __m256i *)(coeff + i));
+    dqcoeff_reg = _mm256_loadu_si256((const __m256i *)(dqcoeff + i));
+    // dqcoeff - coeff
+    dqcoeff_reg = _mm256_sub_epi16(dqcoeff_reg, coeff_reg);
+    // madd (dqcoeff - coeff)
+    dqcoeff_reg = _mm256_madd_epi16(dqcoeff_reg, dqcoeff_reg);
+    // madd coeff
+    coeff_reg = _mm256_madd_epi16(coeff_reg, coeff_reg);
+    // expand each double word of madd (dqcoeff - coeff) to quad word
+    exp_dqcoeff_lo = _mm256_unpacklo_epi32(dqcoeff_reg, zero_reg);
+    exp_dqcoeff_hi = _mm256_unpackhi_epi32(dqcoeff_reg, zero_reg);
+    // expand each double word of madd (coeff) to quad word
+    exp_coeff_lo = _mm256_unpacklo_epi32(coeff_reg, zero_reg);
+    exp_coeff_hi = _mm256_unpackhi_epi32(coeff_reg, zero_reg);
+    // add each quad word of madd (dqcoeff - coeff) and madd (coeff)
+    sse_reg = _mm256_add_epi64(sse_reg, exp_dqcoeff_lo);
+    ssz_reg = _mm256_add_epi64(ssz_reg, exp_coeff_lo);
+    sse_reg = _mm256_add_epi64(sse_reg, exp_dqcoeff_hi);
+    ssz_reg = _mm256_add_epi64(ssz_reg, exp_coeff_hi);
+  }
+  // save the higher 64 bit of each 128 bit lane
+  sse_reg_64hi = _mm256_srli_si256(sse_reg, 8);
+  ssz_reg_64hi = _mm256_srli_si256(ssz_reg, 8);
+  // add the higher 64 bit to the low 64 bit
+  sse_reg = _mm256_add_epi64(sse_reg, sse_reg_64hi);
+  ssz_reg = _mm256_add_epi64(ssz_reg, ssz_reg_64hi);
+
+  // add each 64 bit from each of the 128 bit lane of the 256 bit
+  sse_reg128 = _mm_add_epi64(_mm256_castsi256_si128(sse_reg),
+                             _mm256_extractf128_si256(sse_reg, 1));
+
+  ssz_reg128 = _mm_add_epi64(_mm256_castsi256_si128(ssz_reg),
+                             _mm256_extractf128_si256(ssz_reg, 1));
+
+  // store the results
+  _mm_storel_epi64((__m128i*)(&sse), sse_reg128);
+
+  _mm_storel_epi64((__m128i*)(ssz), ssz_reg128);
+  return sse;
+}
diff --git a/vp9/vp9cx.mk b/vp9/vp9cx.mk
index bc9a478bc..6e5c521ab 100644
--- a/vp9/vp9cx.mk
+++ b/vp9/vp9cx.mk
@@ -103,6 +103,7 @@ VP9_CX_SRCS-$(HAVE_SSE3) += encoder/x86/vp9_sad_sse3.asm
 ifeq ($(CONFIG_USE_X86INC),yes)
 VP9_CX_SRCS-$(HAVE_MMX) += encoder/x86/vp9_dct_mmx.asm
 VP9_CX_SRCS-$(HAVE_SSE2) += encoder/x86/vp9_error_sse2.asm
+VP9_CX_SRCS-$(HAVE_AVX2) += encoder/x86/vp9_error_intrin_avx2.c
 VP9_CX_SRCS-$(HAVE_SSE2) += encoder/x86/vp9_sad_sse2.asm
 VP9_CX_SRCS-$(HAVE_SSE2) += encoder/x86/vp9_subtract_sse2.asm
 VP9_CX_SRCS-$(HAVE_SSE2) += encoder/x86/vp9_variance_sse2.c